Grow grow grow

Named for the period of time where a business is being planned but not actually extant, Quarter Zero is a startup incubator-meets-workshop for high school students. Participants are given a space and opportunity to flex their entrepreneurial muscle, learn what it takes to succeed, practice working toward success, and learning how to fail in a supportive and constructive space.

Relic was brought in the fold with Q-Zero immediately after initial brand-direction approval courtesy of Kyle Fletcher. From the get-go we established ourselves as partners who share in the vision and champion Q-Zero's cause. During our partnership, Relic started with Kyle's foundation and continued to iterate and further develop the brand language to suit Q-Zero's myriad needs.

Quarter Zero's brand is visually defined by chaotic stream-of-consiousness-creativity, married to the ebullient potential of youth. The brand features swooping, amorphous, gradiented bubbles, reinforced by pieces of flotsam, and strong, airy typographic composition. With so much to consider, each flyer or piece of promotion becomes a one-off composition intended to seize onlookers' attention and to leave them wanting to seek more information.

The brand's logo exists in three distinct forms that are used flexibly dependent on the application

To roll out the brand, a comprehensive suite of collateral was developed and produced.

Utilizing digital printing, we were able to capitalize on the visual strength of the bubbles by creating a letterhead that perfectly tiles with its own back side.

The silkscreen process doesn't always work with complex gradients. In order to produce pieces that would work well for the medium, we developed a visually-simpler alternate art direction to accommodate these more restrictive processes.

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