The Aging RoomInfo

The Aging Room elevates steak to its finest expression. Relic was brought on by Scott & Victor to design the logo and identity system, creating a scalable and adaptable brand.

The Aging Room builds bespoke roomlettes for grocery stores and restaurants to make premium dry-aged meats more affordable and accessible. These custom units serve as dehumidifiers and backlit display cases, with at least one wall lined with pink salt bricks.

We designed an angular, flexible logo inspired by the salt bricks, blending tradition, craft, and mystery. While currently B2B-focused, plans for a B2C line of spices, grillware, and more are in the works, built on the brand’s vision for the future.

Trademarks Visual Identity Design Systems Packaging Art Direction

Year

2019