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Finding focus


ActiWit is a simple and effective technological solution that helps children deal with the symptoms of ADD, ADHD, and other behavior differences by praciticing mindfulness. The goal of focus on meditation is to reduce prescription of excessive medication. The durable headbands capture brainwave activity which is fed to a companion app that teaches children how their brain reacts to meditation. We worked with ActiWit and brought on Bobby Reichle to deliver a compelling brand identity, website, product design, and packaging.